This article works out how many leads your credits cover and what a lead costs in euros. All figures are net, plus VAT.

**Contents**
- [What a lead costs in credits](#what-a-lead-costs-in-credits)
- [Cost per plan](#cost-per-plan)
- [How to convert your credits into leads](#how-to-convert-your-credits-into-leads)
- [Cost per deal won](#cost-per-deal-won)
- [Next](#next)


## What a lead costs in credits

Only what we actually find costs credits:

| Detail | Price |
|---|---|
| Mobile number | 5 credits |
| Email address | 1 credit |
| Landline number | 0.5 credits |
| Company data | free |

An unsuccessful search costs nothing. If all three contact details are found, that is 6.5 credits. Not every lead has a mobile number, though. **On average, a fully enriched lead therefore costs 3.7 credits.** That is the average across all enrichments in inDeal.

If you only need the email address, a lead costs just 1 credit.

## Cost per plan

With monthly billing:

| Plan | Price per month | Credits | Per credit | Per lead, full | Per lead, email only | Leads, full | Leads, email only |
|---|---|---|---|---|---|---|---|
| Starter | €69 | 300 | €0.23 | €0.85 | €0.23 | approx. 80 | up to 300 |
| Scale | €139 | 800 | €0.17 | €0.64 | €0.17 | approx. 210 | up to 800 |
| Enterprise | €559 | from 4,000 | €0.14 | €0.52 | €0.14 | approx. 1,080+ | 4,000+ |

With yearly billing (price per month, the yearly amount is charged):

| Plan | Price per month | Credits | Per credit | Per lead, full | Per lead, email only | Leads, full | Leads, email only |
|---|---|---|---|---|---|---|---|
| Starter | €49 | 300 | €0.16 | €0.60 | €0.16 | approx. 80 | up to 300 |
| Scale | €99 | 800 | €0.12 | €0.46 | €0.12 | approx. 210 | up to 800 |
| Enterprise | €399 | from 4,000 | €0.10 | €0.37 | €0.10 | approx. 1,080+ | 4,000+ |

The credits are the monthly allowance. "Per lead, full" is the unrounded price per credit times 3.7, rounded to the cent. Lead counts are rounded down to the nearest ten.

If you top up, a credit costs €0.15 to €0.19 depending on the package. The packages are listed under [Credits and usage](https://success.indeal.ai/hc/indeal/articles/credits-and-usage#more-credit).

## How to convert your credits into leads

**Credits ÷ 3.7 = fully enriched leads**

Example: 500 credits ÷ 3.7 = approx. 135 leads.

If you only need email addresses, each credit covers one lead: 500 credits = up to 500 email addresses.

Your leads' actual usage is under [**Plans & Billing** ↗](https://app.indeal.ai/settings/plans?tab=credits) in the **History**.

## Cost per deal won

What a deal costs you in data depends on your own rates:

**Cost per deal = cost per lead ÷ (meeting rate × close rate)**

An example, not a promise: you pay €0.85 per lead, 5% of leads accept a meeting and 20% of meetings turn into a deal. Then one deal costs €0.85 ÷ (0.05 × 0.20) = approx. €85.

Put in your own meeting and close rates. On [**Home** ↗](https://app.indeal.ai/), in the conversion funnel, your meeting rate is the **Lead conversion** card. The close rate from meeting onwards comes from **Show rate**, **Pipeline conversion** and **Deal conversion** together, more on that under [Conversion funnel and business outcome](https://success.indeal.ai/hc/indeal/articles/conversion-funnel-and-business-results).

## Next

- [Credits and usage](https://success.indeal.ai/hc/indeal/articles/credits-and-usage)
- [Creating, importing and enriching leads](https://success.indeal.ai/hc/indeal/articles/creating-importing-enriching-leads)