Contacts who reacted to your outreach appear in inDeal as leads. This article covers what happens next and how you carry on from a campaign.

**Contents**
- [How you spot where a lead came from](#how-you-spot-where-a-lead-came-from)
- [From the campaign into the lead list](#from-the-campaign-into-the-lead-list)
- [What to do with these leads](#what-to-do-with-these-leads)
- [Why the campaign shows more leads than your work list](#why-the-campaign-shows-more-leads-than-your-work-list)
- [Replies across all campaigns](#replies-across-all-campaigns)
- [Next](#next)


## How you spot where a lead came from

Open a lead and look at the **Details** block. Under **Campaign** sits the name of the campaign it came from. Next to it you find **Channel** and **Lead source**.

For leads you created or imported yourself, **Campaign** stays empty.

## From the campaign into the lead list

Three places on the campaign card lead onward:

1. **The progress line** opens all leads of the campaign. The list then shows **Filtered: {campaign name} · All leads**.
2. **Reply** opens the leads that replied. The note reads **Filtered: {campaign name} · Reply**.
3. **Meetings** opens the leads with a completed meeting, marked **Filtered: {campaign name} · Meetings**.

![Lead list filtered to one campaign](https://avhmrgajilnfyuvkhect.supabase.co/storage/v1/object/public/helpcenter/kampagnen/leads-gefiltert-kampagne.png)

The same three values are clickable in the **Completed** table.

Clicking the note above the list clears the filter again.

## What to do with these leads

Fresh campaign leads need two things, otherwise they fizzle out:

1. **A follow-up date.** Without a date the lead appears in no work list and in no metric on [**Home** ↗](https://app.indeal.ai/).
2. **A sentiment.** Set **Sentiment** to **Positive**, **Neutral** or **Negative**. The campaign's **Positive** value depends on it, and positive leads are highlighted as **hot** on **Home**.

After that you work the lead like any other: move the stage on, log what happens, book a meeting.

## Why the campaign shows more leads than your work list

A common case. The campaign counts **all** of its leads. [**Open leads** ↗](https://app.indeal.ai/leads/open) only shows the ones that need something from you - and it excludes cold leads, meaning those on **Qualify** without a follow-up date and without a sentiment.

An incoming campaign lead that nobody has touched yet is exactly that case. It sits under [**All leads** ↗](https://app.indeal.ai/leads/all), not in the work list.

The way there: open the campaign, click the progress line, work through the list, set follow-up and sentiment. The leads then appear in **Open leads**.

## Replies across all campaigns

On **Home**, the **Replies** metric opens the same kind of list but across all campaigns at once. That is the faster route when you only want to know who replied and the campaign is beside the point.

## Next

- [Campaign metrics](https://success.indeal.ai/hc/indeal/articles/campaign-metrics)
- [Open leads and All leads](https://success.indeal.ai/hc/indeal/articles/open-leads-and-all-leads)